SKILLS EXPERIENCE STACK

Tbilisi, Georgia

Cinematic Portrait of Tornike Samanishvili
Marketing Director | AI Strategist

TECH-DRIVEN STRATEGIST

With over 20 years of immersion in digital ecosystems, I blend deep technical expertise with strategic vision. From managing game servers at 14 to directing complex digital projects, I’ve mastered every aspect of the digital marketing landscape. I don’t just promote products; I decode business needs to craft strategies that deliver the right message, at the right moment, in the right place.

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Core Competencies

Skills & Tools

Bridging the gap between traditional marketing and AI-driven business tools.

neurology

AI & Tech

Implementing LLMs in business workflows, AI-driven marketing strategies, and Vibe Coding. Leveraging neural processing to redefine digital engagement.

code

Dev & Design

PHP (Advanced), Python (Intermediate), WordPress development, and iOS/Android APP development.

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Marketing Tech

Technical SEO, Google Analytics (Certified), Google & Meta Ads Manager. Data-driven campaign execution.

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Early Background

My journey began at age 14, managing game servers and building local social networks. This early exposure to backend infrastructure and frontend development laid the foundation for my holistic understanding of the digital landscape.

Tech Stack v.2025
OpenAI Python PHP WordPress SEO GoogleAnalytics MetaAds Photoshop VibeCoding

Professional Journey

all_inclusive

Continuous/Parallel

Throughout my career, I've continuously managed private projects and independent commissions across various digital disciplines parallel to my corporate roles.

diamond
2023 — 2024

Digital Strategist

Swarovski | Austria

Developed and executed digital strategies to enhance brand presence and engagement in the Austrian market.

hotel
2023 — 2024

Digital Strategist

Alpin Resort Sacher | Austria

Led digital initiatives to optimize guest experience and drive online bookings for the luxury resort.

sports_rugby
2022 — 2024

Marketing Director

Rugby Union of Georgia

Orchestrated the entry of Georgia’s first franchise club, Black Lion, into the EPCR. Managed full marketing scope for the 2023 Rugby World Cup campaign, including broadcasting logistics, ticketing, and brand positioning. Worked directly on social media architecture for EPCR projects.

forest
2020 — 2021

Marketing & PR

Development and Environment Foundation

Led the public awareness campaign for the Tbilisi Urban Forest project (700-hectare reforestation), focusing on large-scale communication and environmental advocacy.

storefront
2018 — 2020

Marketing Manager

Vabene (Luxury Retail Group)

Managed digital presence and marketing activities for premium brands including Bally, Trussardi, Versace, and Bruno Bordese.

explore
2016 — 2018

Social Media Manager

Guide-U (Travel App)

Handled digital growth and social media strategy for the platform to increase app downloads and user engagement.

code
2012 — 2013

Web Developer & Digital Marketer

MassiveProjects

Early career focus on web development and foundational digital marketing strategies for various clients.

school

Tbilisi Open University

BA in International Relations (2015)

Georgian (Native) English (Conversational) Russian (Conversational)